"Always over-deliver and under-promise."
That's the motto co-owners Steve Horton and Chris Byrd teach their employees at Pro Image in Cottonwood Mall.
The store, which opened Oct. 11, sells sports apparel, including jerseys, hats, T-shirts and professional and college sporting goods.
Sports merchandise giant Nike is preparing Boise State merchandise for potential appearances in the Orange, Fiesta, Sugar and Rose bowls.
Don't get too excited: Nike is doing the same for all of its schools with a chance at the Bowl Championship Series.
"As a fan, it's cool for me to be a part of the process. You start getting your hopes up. This is going to be pretty cool," said Travis Hawkes, the owner of the Blue and Orange Store, who visited the Nike campus for a sneak peek at their Fall 2009 like of Boise State merchandise.
The economy might be in a recession, but that hasn't slowed the flow of traffic at a new sports apparel store at the Cottonwood Mall.
Steven Horton, co-owner of Pro Image at Cottonwood Mall, said people are always in need of a sports fix. Buying their favorite team's latest hat or T-shirt makes them feel better when times are looking down.
"Sports is universal," he said. "And quite honestly, people want to feel like a winner. They want to feel like they belong."
ONWARD & UPWARD
MANAGER OF PRO IMAGE
BY SUE MORRIS ARKANSAS DEMOCRAT-GAZETTE
Abby Price has had to prove she’s a good sport and that she knows about sports - what teams are hot, what players kids like and who their parents want on souvenirs and apparel they buy for their families.
With rumors of a trade to another team dispelled, retailers can keep hot-selling Red Sox items on the shelves.
At least one local retailer breathed a big sigh of relief this winter when rumors that Madras-raised Jacoby Ellsbury would be traded from the Boston Red Sox to the Minnesota Twins turned out not to be true.
While most sports fanatics have their homes decorated year round with memorabilia of their favorite teams, the holiday season is a great excuse to dress up the home even more.
Brad Diehl, owner of Diehl's Collectibles in the Wyoming Valley Mall, found some New York Giants items at local fairs. He has a few ornaments, a sign saying "Merry Christmas, Giants fans," and a Santa in a Giants shirt.
"That's really about it," he said.